Its logo change season! Remember the time that serials like Jassi Jaisi… experimented with makeovers to increase their TRP? Companies in India too are going beserk changing their logo.
Godrej has put up its new and colorful logo (same font but 3 pleasing colours) all over. There are huge hoardings with no information except for the new logo. Thank you for adding colour to this dull city.
A second large and well-known organisation to change its logo is CEAT. It has lost all background and has suddenly emerged in the sunshine with just the words. Someone managed to eat up part of the ‘E’ though, the company obviously failed to notice it.
But what affects Mumbai most is its landmark and popular chain of stores - Shoppers Stop. What’s with them really? Their old logo looked pretty good, as it was. The new logo lacks character and looks like any of the thousands of brands that must be paying millions of rupees to stylish agencies. The colours are still the same - black and white. Imagine paying so much money to remove all character and uniqueness from your logo! Wonder why they did it - thus changing the face of this city as we know it for ever.
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